By Sarah De Heer (SlashFood.com) Just when we thought Times Square had it all — Pop-Tarts introduces Pop-Tarts World, a 3,000 square-foot sugar metropolis, which opened Tuesday. The store has Pop-Tarts merchandise, a custom T-shirt creation station, the “varietizer” machine and a Pop-Tarts Cafe.
The centerpiece of the store, the Cafe, lists about 30 menu items (additional items will be rotated in seasonally). The menu is divided into four sections: Oh So Close to Home (Pop-Tarts served toasted, frozen or room temperature), Delectable Delights (small bites such as Pop-Tarts Sushi and a take on the classic kids’ snack ants on a log), Chill Out Now (soft-serve ice cream mixed with Pop-Tarts bits) and From the Oven (a bakery section with things like cobbler, cookies and blondies — with Pop-Tarts pieces mixed in, of course).
To “Top it Off,” customers can take any of flavor of Pop-Tarts and add additional vanilla, chocolate or cinnamon frosting, candy, sprinkles, dried fruit and nuts and finish it with a drizzle of raspberry, chocolate, vanilla or caramel.
via Behind the Scenes at NYC’s Pop-Tarts World – Slashfood.
