Newspapersâ new business plan: mimic RIAA
By David Kravets
(Wired) Steve GibÂson has a plan to save the media worldâs finanÂcial criÂsis â and itâs not the iPad.
BorÂrowÂing a page from patent trolls, the CEO of fledgÂling Las Vegas-ââbased Righthaven has begun buyÂing out the copyÂrights to newsÂpaÂper conÂtent for the sole purÂpose of suing blogs and webÂsites that re-ââpost those artiÂcles withÂout perÂmisÂsion. And he says heâs makÂing money.
âWe believe itâs the best soluÂtion out there,â GibÂson says. âMedia comÂpaÂniesâ assets are very much their copyÂrights. These comÂpaÂnies need to underÂstand and appreÂciÂate that those assets have value more than merely the present adverÂtisÂing revenues.â
Gibsonâs vision is to monÂeÂtize news conÂtent on the backÂend, by scourÂing the interÂnet for infringÂing copies of his clientâs artiÂcles, then suing and relyÂing on the harsh penalÂties in the CopyÂright Act â up to $150,000 for a sinÂgle infringeÂment â to comÂpel quick setÂtleÂments. Since Righthavenâs forÂmaÂtion in March, the comÂpany has filed at least 80 fedÂeral lawÂsuits against webÂsite operÂaÂtors and indiÂvidÂual blogÂgers whoâve re-ââposted artiÂcles from the Las Vegas Review-ââJournal, his first client.
Read the rest: NewsÂpaÂper Chainâs New BusiÂness Plan: CopyÂright Suits | Threat Level | Wiredâ.com.

